Rethinking Learning
conversations about the future of teaching and learning
Barbara Bray
be creative, innovate, take risks, unlearn to learn
Oakland, CA

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What is Web 2.0?
By Barbara Bray    October 19, 2006 -- 03:07 PM

Dion HinchCliffe shared something I want to share with you: "It sounds like the Cluetrain Manifesto all over again. Well, it kinda is. Except that it’s actually happening today all over the place and you can use it now (see BaseCamp, BackPack,, Flickr, Kiko, DropCash, Meebo, AjaxOffice, Bindows and dozens of others if you’re not sure.)" He created a visual map of Web 2.0 you may find interesting and a mashup ecosystem of Web 2.0.

Tim O’Reilly’s essay “What Is Web 2.0.” offers a good explanation. He provides a “compact” definition of “Web 2.0” on his blog and good comments that are worthy of reading. Check out his Web 2.0 meme map and the Web 2.0 with this table below:

Web 1.0   Web 2.0
DoubleClick --> Google AdSense
Ofoto --> Flickr
Akamai --> BitTorrent --> Napster
Britannica Online --> Wikipedia
personal websites --> blogging
evite --> and EVDB
domain name speculation --> search engine optimization
page views --> cost per click
screen scraping --> web services
publishing --> participation
content management systems --> wikis
directories (taxonomy) --> tagging ("folksonomy")
stickiness --> syndication

Additional definitions:

Good information on Coach Wei’s blog who found Nexaweb. Wei writes that the common misapprehension that Web 2.0 is solely a consumer phenomenon - MySpace, Flickr, Flock, YouTube, etc - instead of realizing that, as Wei puts it, "Web 2.0 can fundamentally impact core enterprise IT operations in a way that can only be matched by the shift from mainframe computing to client/server computer."  I agree with Wei. Educators that blog, podcast, and use Web 2.0 tools know that this is true and see that we need to go out of our comfort zone to look at what is happening in the business world and other arenas if we want education to make it in this new world.

Andrew McAfee, a Harvard Business school professor, coined the term "Enterprise 2.0," which he defined as "the use of emergent social software platforms within companies, or between companies and their partners or customers."  McAfee contradistinguishes Enterprise 2.0 applications and sites from Wikipedia, YouTube, Flickr, MySpace, etc., which are for individuals on the Web, not companies, and he excludes most corporate Intranets today on the basis that they’re not emergent.

So the tools are available. Read what the gurus are saying. Google is going Web 2.0. Now there is an OpenAjax Alliance.  We are connecting and linking and tagging. What about education? What about using Web 2.0 for coaching? I’m going to write about this in the next post and hope to get some comments from you about what Web 2.0.

Categories: "Web 2.0"

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