Education

• Furman Univeristy, M.A. 1899
• University of Chicago, Ph.D. Experimental Psychology, 1903
  

Career Highlights

• Professor, John Hopkins University (1908-1920)
• Prseident of an advertising agency (1921)

Major Contributions To Instrucional Development

• Launched the Behaviorist revolution in 1913
• Demonstrated the role of conditioning in the development of emotional responses to stimuli

Findings, Research, Studies

Watson claimed that behavior should be examined rather than the operations of the mind in the study of psychology. He contended that it was possible to condition humans and animals. In his famous study, Watson conditioned a young child named Albert to fear a white rat. He did so by creating a loud noise whenever Albert touched the rat. Frightened by the loud noise, the young Albert associated the rat to this feeling and thus feared the rat too.

Sources

Gardner, Howard. The Mind's New Science. (1985)

John Broadus Watson
http://www.brynmawr.edu/Acads/Psych/rwozniak/watson.html

John B. Watson
http://www.pbs.org/wgbh/aso/databank/entries/bhwats.html
A site contains biographical information about him and his career in psychology.

John Broadus Watson
http://www.furman.edu/~einstein/watson/watson1.htm
A site that contains Watson's biography and pictures